WNBA team Phoenix Mercury signs sports betting deal with operator Bally’s Corporation. The agreement has a duration of 15 years that started on Thursday. According to bookie pay per head reports, it was the first gambling access deal with a pro women’s team.
The Phoenix Mercury-Bally’s sports betting deal is worth $66 million. According to sportsbook PPH experts, it would allow Bally’s to host mobile and online sports wagering in the state. However, it depends on whether the WNBA team would receive a sports wagering license from the state. Bally’s would operate the sportsbook near the Phoenix Suns Arena
The sports betting deal is more than a sports team sponsorship. It showed the organization’s commitment and values to investing in inclusion, equity, and diversity. Also, they saw it as a good way for the team to celebrate their 25th year in the WNBA.
Phoenix Mercury Signs Sports Betting Deal
The deal with Phoenix Mercury would allow Bally’s to start a bookie operation in Arizona. At present, the company has access to 14 sports betting markets in the United States. Also, it manages 14 casinos in ten states.
As of now, the NBA’s Phoenix Suns have a deal with FanDuel to put a sportsbook within the team’s home arena in Phoenix.
Soon after Arizona Governor Doug Ducey signed a bill to open authorized games betting on April 15, the Suns and FanDuel declared the team’s arena would have an extravagant sportsbook by the beginning of the 2021-22 season.
Forthcoming endorsement, the sportsbook will be 6,300 square feet and open every day for supporters to put bets on games all year round. In addition, it will incorporate self-administration stands and a ticket window.
Also, the PGA Tour and DraftKings announced a proposed sportsbook at the TPC Scottsdale. So professional sports organizations in the state are already preparing for the coming of sports betting in Arizona.